Alexis Cox and Elizabeth Poynter celebrate the opening of their new women’s apparel shop, Blythe, in Fayetteville on March 1. The pair have been friends for decades; in fact, they have their hometown, Blytheville, to thank for inspiring the shop’s name. “I’ve worked in retail for about 10 years, and Alexis and I have always talked about doing something of our own,” Elizabeth says.
While she is based in Little Rock, Alexis lives in Fayetteville, and the two decided to locate Blythe in Northwest Arkansas to fill what they describe as a void in the shopping scene. “So many stores here cater to the college demographic. Blythe will be for all ages and all price points,” Elizabeth says, noting shoppers can expect to find brands like Olivia James, STARKx, Farm Rio, and The Shirt in store.
Their location at 2914 N. College Ave. is shared with Glitterbox, a boutique for children from infants to tweens, making it a destination for moms. The collection will also be shoppable online at buyblythe.com. Watch Instagram (@buyblythe) for updates.
This story originally appeared in the March 2021 issue of At Home in Arkansas.