Little Rock boutique Beige recently moved from downtown to the Heights neighborhood. While owner Ashley Peeples says shoppers will find the same minimal aesthetic and well-curated stock they’ve come to expect from the store, they might notice a few changes in the atmosphere from the shop’s original location. “Some of my favorite stores are modern, but they also have traditional aspects in the design, which I feel makes them more inviting,” Ashley says. “The new location is definitely going to feel very homey. I want our customers to feel invited and comfortable when they visit.” To achieve this feel, Ashley worked with local designer Jill White to incorporate arched doorways, raw linen fabrics, and soft colors to warm up the space. “Jill has been a customer of ours since we opened, and I have always admired her work. I was on the phone with her as soon as we signed the lease. I knew that she would get my vision for the new space,” Ashley says. For more information, visit beigelr.com.
This post originally appeared in the June 2018 issue of At Home in Arkansas.