We are excited to unveil Sherwin-Williams‘ color forecast for 2014. The forecast is represented by four colorful paint palettes and is influenced by fashion, nature, pop culture and global traditions. These new colors will undoubtedly inspire many painting and home design projects in 2014. Jackie Jordan, director of color marketing, along with Sherwin-Williams color experts, researched and selected 38 key colors for the forecast, which are grouped into four palettes: Reasoned, Diaphanous, Curiosity and Intrinsic.
Reasoned “The hues of Reasoned, which include black, gray and whites, represent shadows, negative space and tone-on-tone layering,” said Jordan. “Gray is the new black. We see this as a perfect palette for a home office, study or modern kitchens by layering colors such as Crushed Ice (SW 7647) and Classic French Gray (SW 0077).”
Diaphanous The delicate nature of this palette embodies the very essence of balance, simplicity and elegance. The colors of Diaphanous are light, delicate and translucent. Society’s need for overconsumption has given way to minimalism and a quiet reality. This palette evokes tranquility, sensuality, serenity and escape. “We are experiencing this blurred duality all around us, from menswear influences on feminine clothes to the soft-touch material on electronics,” said Jordan. “Incorporate Diaphanous colors such as Steamed Milk (SW 7554) and Sandbank (SW 6052) in a bedroom, nursery, living room or bathroom.”
Curiosity It has been said that what one may see as strange and unique, another may see as beautiful. This is the wonder of the Curiosity palette, which is largely driven by science and geology. Nature at the most molecular level is becoming a resource for patterns, textures and colors. Mined minerals, metals and raw gems also fuel the color story. “The Curiosity palette is mad science meeting fantasy; it’s avant-garde, experiential, dark and exotic, ” said Jordan. “Alluring colors such as Exclusive Plum (SW 6263) and Antiquarian Brown (SW 0045) make perfect choices for a den or romantic bedroom.”
Intrinsic A little bohemian and plenty of color make up the Intrinsic palette. Its focus is around embracing and preserving tradition, culture and design, while bringing in new influences. “World events like the upcoming Winter Olympics in Russia are driving new appreciation of folkloric costumes, patterns and design,” said Jordan. “Choose hues from the Intrinsic palette like Capri (SW 6788) and Sawdust (SW 6158) for a celebratory family room, kitchen or kid’s room.”