The launch of a vibrant yet classic textiles line is the latest endeavor for this southern creative and arkansas native
As a designer and the founding Style Editor of Cottage Living, former Style Director of Coastal Living, and most recently Style Director of Southern Living, you seem to have a background that naturally leads to creating home goods. Why fabric in particular?
I’ve always loved fabric and textiles. I studied the process in college, followed by studio classes where we experimented with weaving, dying, and screen-printing. I’ve been drawing and painting for years and finally found a place for my ideas to go—fabric!
Tell us more about the patterns you debuted in the November 2015 launch.
I really felt there was a need for beautiful hand-printed fabrics in the decorative markets. The line currently has two patterns in six different colorways each. I colored a few of the patterns to suit specific design projects, and then I added some favorite colorways to round out the collection. I also wanted to ensure the quality of the product, so I chose to go the authentic screen-printing route.
You currently live in Birmingham, Alabama, but you are originally from Arkansas, correct?
Yes, I grew up in Little Rock. I went to school at Pulaski Academy and Central High School. I loved both of the art teachers I had at those schools, and I think that influenced my inclination to want to study art. I often visit Arkansas to see my family and friends. I also have several interior design projects going around the state, so I come to check up on those frequently.
Where can we see all the designs and purchase them? All of the designs are currently on my site (heatherchadducktextiles.com). They are available to the trade, so you can contact your favorite designer to purchase.
Heather Chadduck Textiles, Birmingham, Alabama, (214) 215-4260, heatherchadducktextiles.com